OOH Media offers Flexicast to advertisers

What - Flexicasting as “the ability or flexibility to telecast brand communication on Out Of Home Media’s LCD and plasma screens as per the advertisers’ choice of city, location, target audience, frequency of exposures, creative and language”.

Why - “The need for a tool like Flexicast was felt due to heavy media fragmentation, less time spent on traditional media, and more opportunities and time spent out of home,”

Advantages - Flexicast are that it maximises exposure and media value to the advertiser’s target group, minimises media spillage, adds frequency to a TV campaign, adds audiovisual to a print campaign and the visual element to a radio campaign, and adds dynamism to an outdoor campaign.

“In a nutshell, Flexicast will make OOH TV media planning simple and maximise advertisers’ returns on investment.”

How does Flexicasting work?

OOH Media has a huge network from which the advertiser can slice and dice his communication according to his choice.

With Flexicast, advertisers can also practise proximity or vicinity marketing, where a client can advertise his brand or service in the area of his location for a multiplier effect.