Bindass, the youth entertainment channel from UTV, has launched a game show on wheels, Airtel Bindass Cash Cab, which went on air on September 15 at 7.30 pm. To promote the show, the channel actually put up a cab on a hoarding in Mumbai's prime advertising location, Mahim Causeway.
To win the money, the passenger must give the right answers to the questions asked by the ‘Cash Cab Haryanvi Jat driver-cum-anchor’, Munish 'Munna' Makhija.
The questions get progressively challenging and the cash increases apace. Incorrect answers get a strike and three such strikes get the passenger out of the cab, irrespective of the distance remaining to his destination.The passenger also gets two lifelines to help him when he doesn’t know the answer to a particular question. He can either call a friend or stop the cab and pose the question to someone on the road. Currently, the cab is running in Mumbai and Delhi, but will be taken to Kolkata and Bengaluru soon. The international format of the show has won an Emmy award.
To win the money, the passenger must give the right answers to the questions asked by the ‘Cash Cab Haryanvi Jat driver-cum-anchor’, Munish 'Munna' Makhija.
The questions get progressively challenging and the cash increases apace. Incorrect answers get a strike and three such strikes get the passenger out of the cab, irrespective of the distance remaining to his destination.The passenger also gets two lifelines to help him when he doesn’t know the answer to a particular question. He can either call a friend or stop the cab and pose the question to someone on the road. Currently, the cab is running in Mumbai and Delhi, but will be taken to Kolkata and Bengaluru soon. The international format of the show has won an Emmy award.
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