OOH campaign for Sprite Xpress

Coca-Cola is using eye catching outdoor creatives for the product communication. This includes innovative 3D graphics on various outdoor structures.

• A sticker on a glass door looks like a Sprite Xpress bottle is breaking through the door
• Another like the bottle is breaking through the building
• Stickers on escalators look like people coming down the escalator are holding bottles of Sprite Xpress
• On truck backs, the 3D graphics make it seem like Sprite bottles are falling off the back of the truck
• On conveyor belts, a 3D sticker seems like a crate of Sprite Xpress is moving on the belt.
• Sprite Xpress Crate handbags make it look like a person is carrying a crate of Sprite Xpress when they hold the handbag.

The tagline for the campaign is: ‘Sprite Xpress Ghumo Ghumao?!’




“The mobility factor of the product is the big idea behind Sprite Xpress. It’s more of a ‘package’ communication, focusing on the new packaging. In the tagline, ‘Ghumo Ghumao’, the word ‘Ghumo’ represents the take it anywhere quality of the product, and ‘Ghumao’ is an attribute of today’s go-getter youth, which symbolises clarity of thought and smartness.”

The Sprite Xpress 350 ml pack will also be made available in Coca-Cola, Diet Coke, Thums Up, Maaza and Kinley Club Soda in the first phase. In the second phase, Fanta, Limca and Minute Maid Pulpy Orange will also be available in this packaging.

Agency : O& M

Bindass hangs a cab in the sky

Bindass, the youth entertainment channel from UTV, has launched a game show on wheels, Airtel Bindass Cash Cab, which went on air on September 15 at 7.30 pm. To promote the show, the channel actually put up a cab on a hoarding in Mumbai's prime advertising location, Mahim Causeway.

To win the money, the passenger must give the right answers to the questions asked by the ‘Cash Cab Haryanvi Jat driver-cum-anchor’, Munish 'Munna' Makhija.

The questions get progressively challenging and the cash increases apace. Incorrect answers get a strike and three such strikes get the passenger out of the cab, irrespective of the distance remaining to his destination.The passenger also gets two lifelines to help him when he doesn’t know the answer to a particular question. He can either call a friend or stop the cab and pose the question to someone on the road. Currently, the cab is running in Mumbai and Delhi, but will be taken to Kolkata and Bengaluru soon. The international format of the show has won an Emmy award.

OOH Media offers Flexicast to advertisers

What - Flexicasting as “the ability or flexibility to telecast brand communication on Out Of Home Media’s LCD and plasma screens as per the advertisers’ choice of city, location, target audience, frequency of exposures, creative and language”.

Why - “The need for a tool like Flexicast was felt due to heavy media fragmentation, less time spent on traditional media, and more opportunities and time spent out of home,”

Advantages - Flexicast are that it maximises exposure and media value to the advertiser’s target group, minimises media spillage, adds frequency to a TV campaign, adds audiovisual to a print campaign and the visual element to a radio campaign, and adds dynamism to an outdoor campaign.

“In a nutshell, Flexicast will make OOH TV media planning simple and maximise advertisers’ returns on investment.”

How does Flexicasting work?

OOH Media has a huge network from which the advertiser can slice and dice his communication according to his choice.

With Flexicast, advertisers can also practise proximity or vicinity marketing, where a client can advertise his brand or service in the area of his location for a multiplier effect.