OOH campaign for Sprite Xpress

Coca-Cola is using eye catching outdoor creatives for the product communication. This includes innovative 3D graphics on various outdoor structures.

• A sticker on a glass door looks like a Sprite Xpress bottle is breaking through the door
• Another like the bottle is breaking through the building
• Stickers on escalators look like people coming down the escalator are holding bottles of Sprite Xpress
• On truck backs, the 3D graphics make it seem like Sprite bottles are falling off the back of the truck
• On conveyor belts, a 3D sticker seems like a crate of Sprite Xpress is moving on the belt.
• Sprite Xpress Crate handbags make it look like a person is carrying a crate of Sprite Xpress when they hold the handbag.

The tagline for the campaign is: ‘Sprite Xpress Ghumo Ghumao?!’




“The mobility factor of the product is the big idea behind Sprite Xpress. It’s more of a ‘package’ communication, focusing on the new packaging. In the tagline, ‘Ghumo Ghumao’, the word ‘Ghumo’ represents the take it anywhere quality of the product, and ‘Ghumao’ is an attribute of today’s go-getter youth, which symbolises clarity of thought and smartness.”

The Sprite Xpress 350 ml pack will also be made available in Coca-Cola, Diet Coke, Thums Up, Maaza and Kinley Club Soda in the first phase. In the second phase, Fanta, Limca and Minute Maid Pulpy Orange will also be available in this packaging.

Agency : O& M