Creative agency: O & M
Management consultant McKinsey is behind the restructuring of the Department of Posts.
The new logo is designed in red and yellow. At first glance, it appears to be an envelope. A closer look reveals the bold strokes which give the impression of a flying bird. Though there has been a departure from the straight lines in the earlier logo, a certain element of continuity can be seen. The wings, which act as the anchoring element, have been retained, but the treatment is different.
Red has been chosen for its traditional association with the postal service. The colour also embodies passion, power and commitment. Yellow communicates hope, joy and happiness. India Post embraces a change to present itself as a vibrant and dynamic organisation with a modern approach.
“Hopes, dreams and aspirations are the basis of this logo. When they soar, anything can be achieved. That’s why the wings have been added to the new logo of India Post.
The line, ‘Giving Wings to Your Dreams’, summarises the philosophy of India Post.
The modernisation of post offices is a part of Project Arrow.
Red has been chosen for its traditional association with the postal service. The colour also embodies passion, power and commitment. Yellow communicates hope, joy and happiness. India Post embraces a change to present itself as a vibrant and dynamic organisation with a modern approach.
“Hopes, dreams and aspirations are the basis of this logo. When they soar, anything can be achieved. That’s why the wings have been added to the new logo of India Post.
The line, ‘Giving Wings to Your Dreams’, summarises the philosophy of India Post.
The modernisation of post offices is a part of Project Arrow.
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